| 案例式教学法在卫生服务营销教学中的应用 |
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| 引用本文： | 郭蕊.案例式教学法在卫生服务营销教学中的应用[J].医学与社会,2009,22(9):66-67,71. |
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| 作者姓名： | 郭蕊 |
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| 作者单位： | 首都医科大学卫生管理与教育学院,北京,100069 |
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| 摘 要： | 案例教学法的研究和实施是营销课程教学改革的主要方向。笔者以卫生管理专业的专业课《卫生服务营销管理学》为例，介绍了案例教学方法的涵义、特点、在我国的发展现状，探讨了在卫生服务营销课程中实施案例教学的意义，重点分析了将案例教学法引入该课程的具体实施过程，为卫生管理专业的教学方法改革提供了有益借鉴。
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| 关 键 词： | 案例教学法 卫生服务营销 应用模式 |
The Application of the Case Teaching Method to Health Care Service Marketing |
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| Guo Rui.The Application of the Case Teaching Method to Health Care Service Marketing[J].Medicine and Society,2009,22(9):66-67,71. |
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| Authors: | Guo Rui |
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| Institution: | Guo Rui ( School of Health Care Management Capital Medical University Beijing, 100069 ) |
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| Abstract: | The research and implementation of the case teaching method is the main direction of marketing teaching reform.This paper, taking ＂health care service marketing＂ as an example,which is the major of specialized courses of health care management, introduces the mean- ing and characteristics of the case teaching method,its development in our country, and the significance of its implementation.The paper focuses on an analysis of specific implementation of the case teaching method in the curriculum,providing a useful reference for teaching method reform. |
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| Keywords: | Case Teaching Method Health Care Service Marketing Application Mode |
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