| 微博时代中医文化传播存在的问题及对策 |
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| 引用本文： | 张树剑.微博时代中医文化传播存在的问题及对策[J].医学与社会,2014(1):9-10,49. |
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| 作者姓名： | 张树剑 |
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| 作者单位： | 南京中医药大学第二临床医学院,南京210023 |
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| 基金项目： | 江苏省教育科学“十二五”规划课题“中医文化通识教育的探索与实践”,编号为C-e/2011/01/29;国家社科基金重大项目（第三批）“中医文化核心价值体系及其现代转型研究”,编号为12＆ZD114;江苏省社科基金项目“中医文化核心价值观研究”,编号为11ZXB003. |
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| 摘 要： | 当今微博时代下，社会上出现一些机构或个人借助微博平台发布中医产品的营销信息，还有经过认证的中医专业机构或专业人士盲目地转发错误的中医知识等问题，本文就此提出以理性观点传播中医文化的途径与方法，即加强网络监管、敢于批评不良风气、持正面态度客观传播中医、适时厘清大众认识误区、参与中医公益事业的传播等，旨在探索中医文化传播的适当方式及较佳效果。
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| 关 键 词： | 中医文化 微博 传播 |
Problems and Countermeasures of Chinese Medicine Culture Transmission in Micro - blog Times |
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| Zhang Shujian.Problems and Countermeasures of Chinese Medicine Culture Transmission in Micro - blog Times[J].Medicine and Society,2014(1):9-10,49. |
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| Authors: | Zhang Shujian |
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| Institution: | Zhang Shujian School of the 2nd Clinical Medicine, Nanjing University of Chinese Medicine, Nanjing, 210023 |
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| Abstract: | The author described the actuality of Chinese medicine culture transmission and picked out the main problems in micro - blog times such as some institutions or persons release marketing information about Chinese medicine products, some Chinese medicine institutions and professional persons which were certificated retransmit the wrong knowledge of Chinese medicine blindly. Put forward rational approaches to introduce Chinese medicine culture, which included keeping watch the network, to hold a positive attitude, to criticize bad practices, to clarify the misunderstanding, and to take part in public welfare, etc. the aim was to explore the appropriate way of introduction of Chinese medicine culture with a better effect |
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| Keywords: | Chinese medicine culture Micro- blog Transmission |
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