| 医药院校市场营销专业人才培养模式之研究 |
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| 引用本文： | 官翠玲.医药院校市场营销专业人才培养模式之研究[J].中医教育,2008,27(5):4-6. |
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| 作者姓名： | 官翠玲 |
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| 作者单位： | 湖北中医学院管理学院,武汉430065 |
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| 基金项目： | 湖北省高等学校省级教学研究项目
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| 摘 要： | 建立科学的人才培养模式是人才培养活动的基础性工作。医药院校可以利用其丰富的医药资源。构建市场营销专业人才培养模式：营销专业教育＋医药教育，为医药行业培养复合型人才，以满足医药行业对于营销管理人才的特殊需求。
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| 关 键 词： | 医药院校 市场营销专业 人才培养模式 复合型人才 |
Study of the Training Mode of the Marketing Personnel at Medical Colleges |
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| Guan Cui-ling.Study of the Training Mode of the Marketing Personnel at Medical Colleges[J].Education of Chinese Medicine,2008,27(5):4-6. |
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| Authors: | Guan Cui-ling |
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| Institution: | Guan Cui-ling (Management School, Hubei College of Traditional Chinese Medicine (Wuhan 430065)) |
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| Abstract: | Personnel training mode should be based on scientific approaches. Medical colleges may use their rich resources to establish the marketing personnel training mode： Marketing education ＋medical knowledge will turn out multiple-skilled personnel to satisfy the special requirement of marketing of the medical profession. |
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| Keywords: | Medical colleges marketing major personnel training multiple-skilled personnel |
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