| 基于共词分析法对我国2012－2014年中药上市企业社会责任的评价 |
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| 引用本文： | 王莹莹,李祺,朱晨,汪晓凡.基于共词分析法对我国2012－2014年中药上市企业社会责任的评价[J].国际中医中药杂志,2016(2):105-109. |
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| 作者姓名： | 王莹莹 李祺 朱晨 汪晓凡 |
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| 作者单位： | 100029,北京中医药大学管理学院 |
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| 基金项目： | 国家软科学研究计划项目 |
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| 摘 要： | 使用共词分析法分析62家中药上市企业的社会责任信息，包括中药企业社会责任报告、年报及官方网站社会责任部分。获得社会责任管理关键词39个，经整理分析可聚类为中药产业特质指标、文化指标、质量指标、企业运营指标、可持续发展能力指标5类，其中中药产业特质指标、文化指标、质量指标是中药企业公布社会责任信息的热点，可作为评价中药企业品牌的关键因素。
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| 关 键 词： | 社会责任 中药企业 品牌竞争力评价 共词分析法 词频 |
Research on traditional Chinese medicine listed corporate social responsibility evaluation ;form 2012 to 2014 based on co-word analysis method |
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| Abstract: | An empirical study on the analysis of the social responsibility information which includes corporate social responsibility reports, annual reports and official website social responsibility part, of 62 selected Chinese listed corporate is performed using co-word analysis. We have clustered 39 key words which refined from the social responsibility management information into five index, which are characteristics of traditional Chinese medicine industry, cultural, quality, operation and sustainable development. The quality of construction, cultural products and characteristics of traditional Chinese medicine industry itself are the hot social responsibility information, and also can be used as key factors in the enterprise brand evaluation of traditional Chinese medicine. |
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| Keywords: | Social responsibility Traditional Chinese medicine enterprises Brand competitiveness evaluation Co-word analysis Word frequency |
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