媒体报道与我国期刊影响力关系的实证分析——基于科技期刊传播力提升的视角

【目的】 探究媒体报道是否影响以论文被引频次为标志的科技期刊影响力及其影响因素,为我国科技期刊更有效地与媒体合作、提升期刊影响力提供建议。【方法】 分析中国科协“科技期刊与大众媒体面对面”项目的相关数据,运用非参数Mann-Whitney U 检验分析是否向媒体推荐、是否获得媒体报道与论文被引频次之间的关系。【结果】 被期刊推荐给大众媒体的论文的被引频次显著高于未被推荐论文,但被推荐且被媒体报道的论文的被引频次并没有显著高于被推荐但未被报道的论文。【结论】 在我国,媒体报道本身没有增加被报道论文的被引频次,期刊仍需采取更加综合的手段来提升期刊的影响力。

An empirical investigation into the media coverage's effect on the impact of Chinese journals: From the perspective of communication capacity of scientific journals

Purposes] This study aims at exploring whether media report affect the impact of scientific journals marked by the cited frequency of papers and related factors, which is expected to promote the cooperation between scientific journals and media, and improve the impact of the journals. Methods] With the data from the "Scientific Journals Meet Mass Media" project of China Association for Science and Technology, we used Mann-Whitney U test to examine how recommendation to the media and media report influence cited frequency of journal papers. Findings] The cited frequency of papers recommended by journals to the mass media was significantly higher than that of papers which were not recommended. Among the recommended papers, those reported by the media failed to harvest significantly higher cited frequency than the papers that were not reported. Conclusions] Media coverage failed to increase the cited frequency of papers in China. Efforts should be made by scientific journals to adopt multiple comprehensive methods for the improvement of the impact.