| 医院实施客户关系管理相关问题分析 |
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| 引用本文： | 安辉,曹晓华,李幼林.医院实施客户关系管理相关问题分析[J].医院管理论坛,2014(1):20-21. |
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| 作者姓名： | 安辉 曹晓华 李幼林 |
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| 作者单位： | 浙江省温州市第三人民医院 |
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| 摘 要： | 客户关系管理在许多企业成功实施，医疗行业却鲜有应用，客户主体及其服务策略不明是重要原因。医院应该建立以健康关怀为主要内容的客户关系管理服务。
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| 关 键 词： | 健康关怀 客户关系管理 医院服务 |
Analysis on the Implementation of Customer Relationship Mana clement in Hospitals |
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| AN Hui,CAO Xiao-hua,LI You-lin.Analysis on the Implementation of Customer Relationship Mana clement in Hospitals[J].Hospital Managemnet Forum,2014(1):20-21. |
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| Authors: | AN Hui CAO Xiao-hua LI You-lin |
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| Institution: | Wenzhou the Third People＇s Hospital, Zhejiang Province Email： anvui@126.com |
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| Abstract: | Customer Relationship Management （CRM） is successfully applied in enterprise operation, but is rarely used in medical industry, the major reason of which is the lack of relevant service strategy. Hospitals should provide CRM service with health care as the main content health. |
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| Keywords: | health care Customer Relationship Management medical service |
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