2007—2012年我国部分主流报纸精神卫生报道内容分析

目的回顾分析部分主流平面媒体上的精神卫生相关报道,为开展精神卫生宣传报道工作提供参考。方法采用典型抽样和文献检索方法,收集2007—2012年间6家报纸上的所有精神卫生相关报道共605篇,采用内容分析方法对报道的主题和类型等进行定量编码分析。结果 6年间精神卫生相关报道的数量逐年增加,在2011年达到峰值157篇(26.0%)。每年精神卫生报道集中在10月份,6年共计120篇(19.8%)。报道议题以医疗信息(171篇)和个案报道(137篇)为多,50.4%的报道类型是消息。各类型报纸间在报道议题和类型分布上存在明显区别。结论精神卫生主题报道在媒体的议程设置中日益得到重视,建议媒体根据时势发展和各自定位进行全面、系统的精神卫生报道。

Content analysis of mental health topic reports in some mainstream newspapers of China,2007-2012

Objective To review the mental health topic reports in some of the mainstream print media,and provide related guidance for future mental health report.Methods 6 newspapers were chosen by typical sampling as sampling frame,605 topic reports during 2007-2012 were collected by key words.The quantitative features of reports were described by content analysis.Results The number of mental health topic reports during the past 6 years was increasing year by year,the annual peak of reports reached 157（26.0%） in 2011.The yearly peak of reports appeared in October,which was totally 120（19.8%） in 6 years.The main themes of all the reports were medical information and case reports,which were 171 and 137 respectively.Brief news was the most frequent type of reports,accounting for 50.4%.In the distribution of report subjects and types,the difference between several types of newspapers was obvious.Conclusion By viewing the agenda setting,media pay more and more attention to mental health topic reports,it is suggested that media should conduct comprehensive and systematic reports in line with the current situation and respective location.