紧急时刻的信息传播

医疗卫生行业是一个频繁出现紧急时刻的行业,紧急时刻意味着处理媒介关系的关键时刻。紧急时刻出现时,能否妥善处理组织与媒介的关系影响着信息的有效传播。在危机事件中,由于组织对信息控制严格,而媒介则渴求最大化获取信息,所以这一时间段的媒介沟通比往常更复杂、更艰巨。因此,医疗卫生领域在危机中的信息传播应该注意了解新闻界工作特征及其在特殊时刻的需要,认识到媒体的信息诉求取向。在信息传播中,主动进行态度管理以传递良好形象信息,积极协助媒介,尽可能提供新闻报道需要的事例和素材,促进媒体客观、真实报道新闻事件。任何时候,制定突发事件预案,注重早期监测和媒介管理依然是紧急时刻应对危机的最佳媒介策略。

Information communication at emergent time

Medical and health industry always has emergent time,which is a critical point for information communication between the organization involved and mass media.When an emergency occurs,the manner to cope with the relation has an impact on the efficiency of information delivery.The tactics employed here need to be given more consideration,for the organization is in a dilemma as to what kind of information should be released,while mass media are trying to obtain more details.In order to promulgate information i...