| 基于五要素竞争力模型的军队医院战略竞争环境分析 |
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| 引用本文： | 杨鸿洋,张鹭鹭.基于五要素竞争力模型的军队医院战略竞争环境分析[J].解放军医院管理杂志,2010,17(1):21-23. |
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| 作者姓名： | 杨鸿洋 张鹭鹭 |
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| 作者单位： | 第二军医大学卫生勤务学系军队卫生事业管理研究所,上海,200433 |
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| 摘 要： | 军队医院在医疗市场中面对的竞争来自多个方面。本文以五要素竞争力模型为研究框架，对我国医疗市场存在竞争进行研究，识别并系统分析当前市场环境下军队医院所面临的各类竞争，为合理制定其在参与市场竞争中的发展战略提供参考。
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| 关 键 词： | 军队医院 五要素竞争力模型 医疗市场 战略管理 |
Analysis of Strategic Competitive Environment of Military Hospitals Based the Five Forces Framework |
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| YANG Hong-yang,ZHANG Lu-lu.Analysis of Strategic Competitive Environment of Military Hospitals Based the Five Forces Framework[J].Hospital Administration Journal of Chinese People's Liberation Army,2010,17(1):21-23. |
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| Authors: | YANG Hong-yang ZHANG Lu-lu |
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| Institution: | Institute of Military Health Management;Faculty of Health Service;Second Military Medical University;Shanghai 200433 |
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| Abstract: | Military hospitals confront various competitive threats in medical service market.In this article, based on the Five Forces Framework,China's medical service market was researched to identify and systematically analyze all sorts of competitive threats that military hospitals faced with,and references were offered for their developing strategies. |
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| Keywords: | military hospital Five Forces Framework medical service market strategic management |
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