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共赢:医院又好又快发展的思路及对策
引用本文:杨春旭,孙虹.共赢:医院又好又快发展的思路及对策[J].现代医院管理,2010,8(1):5-8.
作者姓名:杨春旭  孙虹
作者单位:中南大学湘雅公共卫生学院,长沙市,410083
摘    要:基于竞争合作理论,分析我国二级以上医疗机构目前运营现状在社会效益和经济效益两方面均存在巨大差别,指出实现多方共赢、医院又好又快发展的思路和对策一是医院外部管理体制及其运行机制的变化或改革;二是发挥非政府组织在卫生服务上的监管作用;三是以服务对象为中心的医院经营理念;四是医患关系的和谐;五是医院履行社会责任;六是医院内部管理体制和策略的变革--医院内部核心竞争力的构建。作者认为,医院内部管理体制和策略的变革,在我国现行医疗卫生体制、医疗环境和国家的经济发展水平等诸多环境背景下是更为重要而紧迫的问题和值得深入研究的课题,而医院核心竞争力的构建将可能是实现医院、服务对象、社会三方共赢的纽带。

关 键 词:医院管理  共赢  竞争策略  核心竞争力
收稿时间:2009-12-24

Win-win:The Train of Thought and the Countermeasures of the Better and Faster Development of Hospitals
Yang Chunxu,Sun Hong.Win-win:The Train of Thought and the Countermeasures of the Better and Faster Development of Hospitals[J].Modern Hospital Management,2010,8(1):5-8.
Authors:Yang Chunxu  Sun Hong
Institution:Public health school of central south university;Changsha 410083;China
Abstract:Based on the theory of competition and cooperation,the writers of the article analyze the current big difference between social and economic benefits in the operational status of the medical institutions of the second grade nationwide and put forward the train of thought and the countermeasures for the realization of all wins in multi-aspects and the better and faster development in hospitals.① the changes and the reform in the external management system and its operational mechanism in hospitals;② to bring the supervision by the non-governmental organizations on health service into play;③ the operational idea around the service object in hospitals;④ the harmony between doctors and patients;⑤ fulfilling of the social responsibility by hospitals;⑥ the changes in the internal management system and strategies in hospitals-the construction of the internal core competitiveness of hospitals.The changes in the internal management system and strategies in hospitals are the problems of importance and urgency and the subject worth further study with the background of the current medical health system,medical environment and national development of economy in China.
Keywords:hospital management  win-win  competitive strategy  core competitiveness    
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