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互联网医院发展现状、影响因素与展望
引用本文:张杏通,何隽.互联网医院发展现状、影响因素与展望[J].现代医院管理,2020(3):4-8.
作者姓名:张杏通  何隽
作者单位:1.清华大学医院管理研究院;2.清华大学深圳国际研究生院
基金项目:清华大学深圳研究生院海外科研合作基金项目(HW2018011)。
摘    要:本文通过相关研究文献、政府文件以及互联网医院发布的平台数据信息,研究我国互联网医院的发展历程、运作模式、发展现状、存在的问题等方面情况。主要采用SWOT-PEST矩阵分析法,从制度、经济、社会和科技因素等方面对互联网医院的优势、劣势、机会与挑战进行整理、归纳和比较,以及应用波特五力分析模型剖析互联网医院竞争强度。进一步探讨未来发展策略与思路,推动互联网医院成为优化医疗资源配置,使患者享受优质、便捷的医疗服务的创新途径。

关 键 词:互联网+医疗  互联网医院  现状  影响因素  对策

Status,Influencing Factors and Prospects of Internet Hospital Development
ZHANG Xing-tong,HE Juan.Status,Influencing Factors and Prospects of Internet Hospital Development[J].Modern Hospital Management,2020(3):4-8.
Authors:ZHANG Xing-tong  HE Juan
Institution:(Institute for Hospital Management of Tsinghua University,Beijing 100084,China;Tsinghua Shenzhen International Graduate School,Shenzhen,Guangdong 518055,China)
Abstract:Based on the relevant research literature,government documents and platform data released by Internet hospitals,this paper studies the development process,operation mode,development status,existing problems and other aspects of China's Internet hospitals.The SWOT-PEST matrix analysis method is mainly adopted to sort out,summarize and compare the advantages,disadvantages,opportunities and challenges of Internet hospitals from the aspects of political,economic,social and technological factors,as well as analyze the competitive strength of Internet hospitals by applying Porter's five-force analysis model.Further exploration of future development strategies and ideas is made in order to promote the Internet hospital to become an innovative way to optimize the allocation of medical resources and enable patients to enjoy high-quality and convenient medical services.
Keywords:Internet+medical care  Internet hospital  status quo  influencing factor  countermeasure
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