| 基于客户价值的医疗市场细分与管理策略 |
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| 引用本文： | 张大亮,柳岳,沈铨林.基于客户价值的医疗市场细分与管理策略[J].中国医院管理,2007,27(2):31-33. |
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| 作者姓名： | 张大亮 柳岳 沈铨林 |
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| 作者单位： | 浙江大学管理学院,浙江,杭州,310058 |
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| 基金项目： | 国家自然科学基金资助项目（70372021） |
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| 摘 要： | 价值细分变量是建立细分市场最为行之有效的细分方法。基于对浙江省某三级甲等综合性医院的调查。首先调研设计，通过聚类分析将其医疗客户群细分为6类群体，并提炼出各类客户群体的人口统计特征和需求感知特征；然后有针对性地提出客户价值管理的策略；最后指出基于客户价值进行医疗服务优化的具体措施。
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| 关 键 词： | 医疗市场 客户价值 市场细分 |
| 文章编号： | 1001-5329（2007）02-0031-03 |
| 修稿时间： | 2006-11-11 |
Medical Market Segmentation of Based on Customer Value |
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| ZHANG Da-liang,LIU Yue,SHEN Quan-lin.Medical Market Segmentation of Based on Customer Value[J].Chinese Hospital Management,2007,27(2):31-33. |
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| Authors: | ZHANG Da-liang LIU Yue SHEN Quan-lin |
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| Institution: | School of Management, Zhejing University, Hangzhou, Zhejiang, 310058, China |
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| Abstract: | Using value segmentation variables is the most effective way of market segmentation.It is based on the empirical survey of a tertiary general hospital in Zhejiang Province.Firstly the survey was designed based on customer value, divide the customers into ~ix groups through cluster analysis, and then abstract the demographic characteristics and needs of each group.Secondly, a strategy on customer value management was brought forward accordingly.Lastly, several specific measures were recommended for the hospital to optimize medical services. |
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| Keywords: | medical markets customer value market segmentation |
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