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Community Mobilization and Social Marketing to Promote Weekly Iron-Folic Acid Supplementation: A New Approach Toward Controlling Anemia Among Women of Reproductive Age in Vietnam
Authors:Nguyen Cong Khan  Hoang Thi Kim Thanh  Jacques Berger  Pham Thuy Hoa  Nguyen Dinh Quang  Suttilak Smitasiri  Tommaso Cavalli-Sforza
Institution:National Institute of Nutrition, Hanoi, Vietnam;Senior Researcher, Institute of Research for Development (IRD), Research Unit, "Nutrition, Food, Societies," Montpellier, France;UNICEF, Hanoi, Vietnam;Institute of Nutrition, Mahidol University, Bangkok, Thailand;WHO Regional Office for the Western Pacific, Manila, Philippines
Abstract:Community-based social marketing and mobilization increased knowledge and participation in preventive weekly iron-folic acid supplementation among women of reproductive age in Vietnam. Rates of buying and taking the weekly supplement containing 60 mg elemental iron and 3.5 mg folic acid among non-pregnant women of reproductive age was between 55% and 92%. Free distribution to pregnant women of the weekly supplement containing 120 mg iron and 3.5 mg folic acid covered almost all pregnant women during the project. In developing countries where community women's groups and health networks are strong, preventive supplementation can be successfully promoted to encourage active participation in the prevention and control of iron-deficiency anemia.
Keywords:anemia  weekly iron-folic acid supplementation  women of reproductive age  social mobilization  Vietnam
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