新媒体时代三级公立医院网络舆情管理策略研究——基于八例医疗舆情案例

由于医疗行业的特殊性，医院是舆情的高发场所之一，新媒体时代，网络舆情对医院管理提出了新的挑战。当前，医院网络舆情相关研究仍处于起始阶段，探讨三级公立医院网络舆情管理策略具有重要的现实意义。本研究基于8例医疗舆情案例，提出了健全舆情管理制度、开展日常舆情监测、科学研判分析、妥善应对处置、及时引导反馈等管理策略，以为三级公立医院网络舆情管理提供借鉴。

Strategies for management of public opinion on the Internet in tertiary public hospitals in the new media era: analysis of eight cases

Due to the particularity of the medical industry, hospitals are one of the places where public opinion occurs frequently. In the era of new media, network public opinion poses new challenges to hospital management. At present, the research on the network public opinion in hospitals is still in the initial stage. Therefore, it is of great practical significance to explore the strategies for management of the network public opinion in three-level public hospitals. Based on eight cases of medical public opinion, this paper proposes some management strategies, such as improving the public opinion management system, carrying out daily public opinion monitoring, scientific research and analysis, proper response and disposal, and timely guidance and feedback, so as to provide reference for network public opinion management in three-level public hospitals.