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| 关于我国医药健康信息传播现状的调查研究 | |
| 引用本文： | 刘毅清,黄晓波,聂湘珂,陆敏,张红武.关于我国医药健康信息传播现状的调查研究[J].药学实践杂志,2012,30(3):232-234,238. |
| 作者姓名： | 刘毅清 黄晓波 聂湘珂 陆敏 张红武 |
| 作者单位： | 1. 第二军医大学训练部图书馆 上海200433 2. 东西方国际教育集团,上海,200400 3. 捷孚凯市场咨询(中国)有限公司,北京,100020 4. 第二军医大学药学院,上海,200433 |
| 摘 要： | 目的探讨我国医药健康信息传播的现状及特点。方法本次研究通过对北京和武汉两个城市的200名普通受众和北京、湖北、江苏、广东四个省市的80名主治医生进行定量问卷调查,通过对调查结果的综合评分,综合探讨我国现有医药健康信息传播渠道的传播效率。结论人民大众对医药健康信息需求迫切,现有主要的五种医药健康信息传播渠道和方式各有优劣,传播效率存在局限。 |
| 关 键 词： | 医药健康 信息传播 调查研究 |
| 收稿时间： | 2011/9/20 0:00:00 |
| 修稿时间： | 2011/12/27 0:00:00 |
The survey on the situation of the medical information spreading in China |
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| LIU Yi-qing,HUANG Xiao-bo,NI Xing-ke,LU Min and ZHANG Hong-wu.The survey on the situation of the medical information spreading in China[J].The Journal of Pharmaceutical Practice,2012,30(3):232-234,238. | |
| Authors: | LIU Yi-qing HUANG Xiao-bo NI Xing-ke LU Min and ZHANG Hong-wu |
| Institution: | Library of Training Department,Second Milldical University,Shanghai 200433,China;East and west International Education Group,Shanghai 200433,China;Gfk Markt Advisary(China)Co.Ltd.,Beijing 100020,China;Library of Training Department,Second Milldical University,Shanghai 200433,China;Scool of Pharmacy Second Medical University,Shanghai 200433,China |
| Abstract: | Objective To discuss the situation and feature of the medical information spreading in China. Methods A quantitative questionnaire survey for 200 general individuals from Beijing and Wuhan, and 80 doctors in Beijing, Hubei, Jiangsu and Guangdong was done to discuss the channels and efficiency of medical information spreading. Conclusion People need to get medical information imminently. There are 5 main channels and methods, which had advantages and disadvantages. The spreading efficiency was limited. |
| Keywords: | medical health information spreading survey |
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