创新集成与我国医药企业竞争战略研究

目的 :为我国医药企业制定切实可行的竞争战略提供参考。方法 :立足于我国医药企业 ,对其主要外部环境进行了充分详细的分析 ,又深刻地剖析了我国医药企业的现状。结果与结论 :我国医药企业在市场竞争中既有有利的条件 ,又有不利的因素。为此 ,我国医药企业只有进行科技创新、管理创新、组织创新、地域创新和市场创新的创新集成 ,才能立于不败之地

Study on Creativity Integration and Competition Strategy of Chinese Pharmaceutical Enterprises

OBJECTIVE:To provide praticable and feasible competition strategy for reference of Chinese pharmaceutical enterprises METHODS:On the basis of domestic pharmaceutical enterprises,the external circumstances and current situation of the pharmaceutical enterprises were analysed in detail RESULTS & CONCLUSION:Our pharmaceutical enterprises have both chance and challenge under the conditions of market economy Only through creativity integration of science and technology,management,organization,fields and marketing can Chinese pharmaceutical enterprises be in an invulnerable position in competition