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| 利用大众传播加强医院宣传工作的策略 | |
| 引用本文： | 沈艳,顾海鹰,郭跃武. 利用大众传播加强医院宣传工作的策略[J]. 解放军医院管理杂志, 2010, 17(6): 583-584 |
| 作者姓名： | 沈艳 顾海鹰 郭跃武 |
| 作者单位： | 上海交通大学附属第六人民医院宣传科,上海,200233 |
| 摘 要： | 医院宣传通常采取大众传播和人际传播两种方式。由于大众传播具有广泛性、及时性、高效性和较强的渗透性等特点,得到了医院管理者的普遍重视。而＂走出去＂＂迎进来＂和＂自造新闻＂三种宣传策略,将有助于医院利用大众传播扩大知名度、打造特色品牌。 |
| 关 键 词： | 大众传播 媒介 对外宣传 |
Strengthening the Propaganda of Hospital by Means of the Mass Communication |
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| SHEN Yan,GU Hai-ying,GUO Yue-wu. Strengthening the Propaganda of Hospital by Means of the Mass Communication[J]. Hospital Administration Journal of Chinese People's Liberation Army, 2010, 17(6): 583-584 | |
| Authors: | SHEN Yan GU Hai-ying GUO Yue-wu |
| Affiliation: | (Propaganda department,the Sixth People＇s Hospital of Shanghai,Shanghai 200233) |
| Abstract: | Propaganda work in hospital always adopted two ways which are the mass communication and interpersonal communication.Mass communication that was characterized by breadth,timeliness,efficiency and high permeability,has attached more attention of hospital managers.The author put forward three kinds of strategies,which are ＂Going Out＂,＂Welcome In＂ and ＂Self-Made News＂ will help the hospital to expand the reputation and build brand characteristics. |
| Keywords: | mass communication medium external propaganda |
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