| 医药商业企业应对新“医改”挑战的思考 |
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| 引用本文： | 韩希成,董晓莉. 医药商业企业应对新“医改”挑战的思考[J]. 中国药房, 2010, 0(25): 2310-2312 |
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| 作者姓名： | 韩希成 董晓莉 |
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| 作者单位： | [1]陕西宝鸡天健医药有限公司,宝鸡市721000 [2]陕西宝鸡市凤翔县人民医院,宝鸡市721400 |
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| 摘 要： | 目的:为医药商业企业正确应对新"医改"挑战提供参考。方法:分析新"医改"对医药商业企业带来的冲击与挑战,结合实践提出各项应对措施。结果与结论:医药商业企业应当练好内功,调整策略,降低成本,发展现代物流,大力扩展农村市场,从而抓住机遇,实现企业又好又快发展。
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| 关 键 词： | 医疗改革 医药商业企业 挑战 机遇 现代物流 |
Consideration on Pharmaceutical Enterprises Responding to the Challenge of New Health Reform |
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| HAN Xi-chengBaoji Tianjian Pharmaceutical Co.,Ltd.of Shaanxi Province,Baoji,China DONG Xiao-li. Consideration on Pharmaceutical Enterprises Responding to the Challenge of New Health Reform[J]. China Pharmacy, 2010, 0(25): 2310-2312 |
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| Authors: | HAN Xi-chengBaoji Tianjian Pharmaceutical Co. Ltd.of Shaanxi Province Baoji China DONG Xiao-li |
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| Affiliation: | HAN Xi-cheng(Baoji Tianjian Pharmaceutical Co.,Ltd.of Shaanxi Province,Baoji 721000,China) DONG Xiao-li(Baoji Fengxiang County People＇s Hospital of Shaanxi Province,Baoji 721400,China) |
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| Abstract: | OBJECTIVE：To provide reference for pharmaceutical enterprises responding to the challenge of new health reform.METHODS：The impact and challenge caused by new health reform,which pharmaceutical enterprises faced,were analyzed in order to put forward countermeasures positively.RESULTS CONCLUSIONS：Pharmaceutical enterprises should adopt some measures such as regulating strategy,reducing cost,developing modern logistics and expanding rural market so as to seize the opportunity and develop enterprise rapidly and satisfactorily. |
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| Keywords: | Health reform Pharmaceutical enterprise Challenge Opportunity Modern logistics |
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