国际中医药教育市场开拓策略与政策需求分析

中医药是我国自然科学领域里具有自主知识产权，最具优势、最有特色的行业，到目前为止。中医药已传播到各大洲130多个国家和地区。目前，国际中医药教育的基本状况是：市场潜力巨大．政府间合作的高层次、高水平项目尚待进一步开发。为此，开拓国际中医药教育市场的策略是：加大投入培育中医药国际教育市场；加快标准化建设，增强竞争力；树立全球视角，加强国际合作。利用WTO教育服务贸易规则，制定实施战略性教育合作政策；加快中医药申遗的步伐，将中医药教育纳入孔子学院计划；调整外交政策。以外交推进中医药教育走向世界；建立健全政策法规，加强对外中医药教育的宏观指导。

The Exploitation Strategy and Policy for International Education Market of Traditional Chinese Medicine

In the field of natural science traditional Chinese has possessed its own intellectual property. Up to now, it has been introduced to over 130 countries and regions. It has a broad market potentials, and high-level and inter-governmental cooperation prepare to develop. For the above reason, the article proposes the strategies in exploitation of the international education market. They include more investment, standard establishment, competitive power, international cooperation, educational service and trade rules within the framework of WTO, quick entering the Representative List of Invisible Cultural Heritage, integration of traditional Chinese medical education into the Program of Confucian School, adjustment of diplomatic policy, perfection of regulations and rules, and strong guidance to overseas education.