三份报纸在上海崇明地区的健康信息传播能力分析及受众认知比较

目的研究不同类型报纸的健康信息传播能力,分析受众认知情况,同时为三份报纸建设健康信息传播能力提出相关对策和建议。方法本次研究分别选取上海崇明地区发行量较大的三份报纸,并抽取样本人群展开调查。采用内容分析法研究样本报纸,使用调查表调查受众认知情况。结果三份报纸在健康栏目的量上:解放日报每月2～3期,新民晚报每周1～2期,新闻晨报每周1期;专业词汇解释频率比上,解放日报为1.23,新民晚报为0.87,新闻晨报为1.14。结论三份报纸在上海崇明地区的健康信息传播能力存在差距,受众对其健康版面的认知存在差异。

Analysis about Disseminated Ability of Healthy Information and Cognition of Audience of Three Newspapers in Chongming District,Shanghai

Objective To study three newspapers' disseminated ability of healthy information, and to analyse the cognition of audience. Meanwhile, we propose the correlated strategy and the suggestion to strengthen their 'disseminated ability of healthy information. Methods This research selects three newspapers with the bigger circulation in the Shanghai Chongming area, and extracts the sample crowd to launch the investigation.To research newspapers with the method of content analysis,and to investigate the cognition of audience by the table of examination. Resuils In the health column, the Jiefang Daily has 2 to 3 per month, the Xin Min Evening News has 1 to 2 per week, the Shanghai Morning Post has 1 per week. And in professional glossary frequency ratio, the Jiefang Daily is 1.23, the Xin Min Evening News is 0.87, the Shanghai Morning Post is 1.14. Conclusion To obtain the disparity among three newspapers'disseminated ability of healthy information in the Shanghai Chongming area ,and to get the difference on the cognition of audience.