| 加强我国医疗器械广告的监管 |
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| 引用本文： | 王娜,张新平. 加强我国医疗器械广告的监管[J]. 中国药事, 2007, 21(12): 954-955 |
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| 作者姓名： | 王娜 张新平 |
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| 作者单位： | 华中科技大学同济医学院医药卫生管理学院,武汉,430030 |
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| 摘 要： | 剖析我国医疗器械广告的现状和问题的原因,我国医疗器械广告存在擅自发布、擅自篡改审批内容等问题。应在法律法规宣传、加强部门协调和健全监管体系等方面加强监督和管理。
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| 关 键 词： | 医疗器械 广告 监管 |
| 文章编号： | 1002-7777（2007）12-0954-02 |
Strengthen the Administration of Our Medical Device Advertisement |
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| Wang Na,Zhang Xin-ping. Strengthen the Administration of Our Medical Device Advertisement[J]. Chinese Pharmaceutical Affairs, 2007, 21(12): 954-955 |
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| Authors: | Wang Na Zhang Xin-ping |
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| Abstract: | By Analyzed the status in quo and the reasons of the problems in our device advertisement, we find that our device advertisement has many problems,such as making bold to advise, juggling the content of the advertisement,and so on. We should strengthen the supervision of the device, such as propagandizing the rule of law of the device advertisement,reinforcing the harmony of the departments,perfecting the supervision system, and so on. |
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| Keywords: | medical device advertisement administration |
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