医院品牌的创建研究

目的实施医院品牌战略,提高医院市场竞争力。方法通过提高对医院品牌的概念、建设的必要性认识,导入品牌理念。结果医院要通过提高质量、技术、服务和文化等管理水平,创建自已的品牌。结论医院在医疗卫生行业走向市场经济的过程中,面临着激烈的竞争,只有创建自己的品牌,才能提高市场竞争力,实现可持续发展。

The Study on the Creation of Hospital Brand

The purpose of the writers is to practice the strategy of hospital brand and improve competitiveness by means of upgrading the consciousness of the necessities of the idea of hospital brand and its construction.The channeling of brand idea is significant to the future existence and development of hospitals.Therefore,hospitals must create their brands by improving the management of quality,technology,service and culture.Hospitals,in the position of medical health industry going to the market economy,face the severe competition.Thus,hospitals must create their brands so as to improve the competitiveness in the market and realize the sustainable development.