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| 青蒿素市场中的逆淘汰分析 | |
| 引用本文： | 胡霞,康姗姗,白榆. 青蒿素市场中的逆淘汰分析[J]. 中国药房, 2007, 18(6): 404-407 |
| 作者姓名： | 胡霞 康姗姗 白榆 |
| 作者单位： | 1. 中国药科大学国际医药商学院,南京市,210038 2. 昆明制药集团股份有限公司,昆明市,650106 |
| 摘 要： | 目的:解决青蒿素市场中的逆淘汰。方法:具体分析青蒿素市场中逆淘汰出现的原因、表现、后果,提出解决的措施。结果与结论:青蒿素生产企业应从建立品牌、提高产品质量、解决代理关系中信息不对称问题等三方面入手避免逆淘汰的发生。 |
| 关 键 词： | 逆淘汰 青蒿素 信息不对称 |
| 文章编号： | 1001-0408（2007）06-0404-04 |
| 收稿时间： | 2006-10-23 |
| 修稿时间： | 2006-12-13 |
Analysis of Reverse Elimination in the Artemisinin Market |
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| HU Xia,KANG Shanshan,BAI Yu. Analysis of Reverse Elimination in the Artemisinin Market[J]. China Pharmacy, 2007, 18(6): 404-407 | |
| Authors: | HU Xia KANG Shanshan BAI Yu |
| Affiliation: | 1.International Pharmaceutical Business School, China Pharmaceutical University, Nanjing 210038, China;2. Kunming Pharmaceutical Corporation, Kunming 650106,China |
| Abstract: | OBJECTIVE: To provide a solution for reverse elimination in the artemisinin market. METHODS: The causes, manifestations, consequences and countermeasures concerning reverse elimination in the artemisinin market were analyzed specifically. RESULTS & CONCLUSION: Artemisinin manufacturers should prevent reverse elimination from happening through establishing brand, improving product quality and tackling the problem of information asymmetry in agency relationship. |
| Keywords: | Reverse elimination Artemisinin Information asymmetry |
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