Marketing child care in an urban setting |
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| Authors: | Carolyn F P Black Ken U Black Robert McGlashan |
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| Institution: | (1) San Jacinto College, USA;(2) University of Houston, Clear Lake, 2700 Bay Area Blvd., P.O. Box 25, 77058 Houston, TX |
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| Abstract: | The purpose of this article is to present the types of marketing tools used in child care and the extent to which they are used. A study of related literature in service marketing reveals that many of the principles of marketing apply in child care. The results of a survey sent to child care centers in Atlanta, Buffalo, Kansas City, San Antonio, and Seattle are presented. The sample included 167 responses. The results are analyzed by geographic location and type of center. Methods of packaging and promoting child care centers are presented. |
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