Tabaco y publicidad. Revisión de los estudios publicados entre 2000 y 2008 |
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| Authors: | Joan Carles March Cerdá Astrid Suess Alina Danet María Ángeles Prieto Rodríguez Manuel Romero Vallecillos |
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| Institution: | Escuela Andaluza de Salud Pública, Granada, España |
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| Abstract: | ObjectiveTo evaluate the influence of tobacco advertising on consumer habits.DesignSystematic review.Data sourcesPubMed, Ovid, Scielo, Mediclatina, Elsevier-Doyma, Isooc (CSIC) (January 2000-September 2008)MethodsA total of 44 national and international articles, linking the consumption of tobacco with any promotional or advertising practice. Articles not focused on the impact of advertising and promotion of cigarettes and research on prevention, intervention, plans and laws were removed.ResultsAdvertising influences tobacco consumption. Publicity leads to starting smoking (5 articles) and maintaining the habit (3 articles). It uses the relationship between advertising and smoker's image and concept (5 articles) and different advertising strategies (22 articles).ConclusionsThe advertising developed by the tobacco industry uses different strategies of influence on the consumption of cigarettes in the population. |
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