中国六城市烟草广告及促销手段相关因素分析

目的 了解中国城市烟草广告、促销现状以及相关因素.方法 在北京、上海、沈阳、长沙、广州和银川6个城市,采用累计概率比例抽样和简单随机抽样方法,对4815名18岁以上的吸烟者进行问卷调查.结果 烟草广告覆盖吸烟人群最广的2种途径分别为广告牌(35.6%)、电视(34.4%).商家最爱使用的促销手段是赠送礼品(23.1%),其次为赠送香烟(13.9%).长沙市的吸烟者通过广告牌(X2=562.474,P<0.001)以及电视(X2=265.570,P<0.001)途径获取烟草广告的比例较高.长沙市吸烟者中可看到烟草相关新闻的比例较高(X2=58.314,P<0.001).多因素logistic同归分析结果显示,生活所在城市及学历情况与"使想吸烟事物"的关注度有关.结论 中国城市烟草制品广告及促销活动较为普遍,各地控烟法律法规执行效果不一,尽快完善并统一相关立法势在必行.

Factors related to awareness on tobacco advertisement and promotion among adults in six dries in

Objective To know the situation of tobacco advertisement, promotions and related factors in six cities in China. Methods 4815 adults (above 18 years), selected form Beijing, Shanghai,Shenyang, Changsha, Guangzhou and Yinchuan through probability proportionate sampling and simple random sampling, were investigated through questionnaires. Results The most commonly reported channels that smokers noticed tobacco advertisements were billboards (35.6%) and television (34.4%).The most commonly reported tobacco promotional activities that were noticed by smokers were flee gills when buying cigarettes (23.1% ) and free samples of cigarettes (13.9%). Smokers in Changsha were more likely to report noticing tobacco advertisement on billboards (X2=562.474, P<0.001), and on television(X2=265.570, P<0.001 ). Smokers in Claangsha (X2=58.314, P<0.001 ) were more likely to notice tobacco related news and games. A logistic regression analysis showed that the living and education level were related to awareness of tobacco advertisement and promotion. Conclusion It was universal to see tobacco advertisement and promotions in cities in China but the laws and regulations about tobacco-control were not uniformly executed in different cities. It is necessary to perfect and uniform related laws and regulations.