国产乳腺彩色三维多普勒超声市场问卷调查分析

目的对比分析国产与进口乳腺彩色三维多普勒超声(简称乳腺三维彩超)在市场供给服务方面的优劣,发现国产设备在市场供给服务上问题,总结原因并提出改进建议,推动国产化高品质乳腺三维彩超的发展,振兴民族品牌,提升国产医疗器械品牌的市场竞争力和市场影响力。方法选取辽宁省内八个市县区区域内所辖的所有三级医疗机构、二级医疗机构、社区卫生服务中心、乡镇卫生院、部分民营医疗机构及妇幼保健机构的全部可用于乳腺疾病筛查的彩超的市场供给服务信息进行调查,采用对设备使用人员发放问卷,现场填写的方式进行数据采集,确保对每台乳腺三维彩超在配置、使用、故障、售后、维修、培训等市场供给服务方面做出准确、客观、真实的评价,并对采集的数据建立数据库及进行数据分析。结果国产乳腺三维彩超配置比例明显低于进口乳腺三维彩超,市场占有率不足进口设备的一半。进口设备主要配置在三级、二级医疗机构,国产设备主要配置在乡镇卫生院,社区服务中心等基层医疗机构。国产与进口乳腺三维彩超在市场供给服务情况方面相比较,在设备满足临床需求度、设备发生故障频率与使用可及性、设备售后服务及维修满意度、设备技术培训满意度方面上总体无明显差异。在设备改进提升需求方面中的设备技术功能的改进与创新、售后服务提升、质量提升、设备安全防护方面总体无明显差异。对进口设备在改善设备操作便利程度的需求高于国产设备。结论国产乳腺三维彩超在满足市场需求和临床诊疗需求上总体与进口乳腺三维彩超无明显差异,但在品牌定位及地域分布上均不平衡,国产设备仍以中低端产品为主,主要配置在基层医疗机构,故应加大对优秀国产设备的扶持,引导民族品牌的创建和宣传,提高国产品牌的市场占有率,扭转高端医疗器械长期以来依赖进口的局面,对我国医疗设备产业及医疗卫生事业的发展都有着十分重要的意义。

Market Questionnaire Research and Analysis of Domestic Breast Color 3D Doppler Ultrasound

Objective To compare and analyze the advantages and disadvantages of domestic breast color three dimensional Doppler ultrasound and imported breast color three dimensional Doppler ultrasound in the market supply service,find out the problems of domestic equipment supply service in the market,sum up the causes of the problems,and propose suggestions for promoting the development of localized high-quality breast color three dimensional Doppler ultrasound,revitalizing national brands,and enhancing the market competitiveness and market in?uence of domestic medical device brands.Methods All the tertiary medical institutions,secondary medical institutions,community health service centers,township health centers,some private medical institutions and maternal and child health institutions under the jurisdiction of eight demonstration areas in Liaoning province could be selected to investigate the market supply service information of color three dimensional Doppler ultrasound using to screen breast diseases.Data collection was carried out by sending questionnaires to equipment users and filling them out on the spot,so as to ensure accurate,objective and true evaluation of each mammary gland 3 D color doppler ultrasound in terms of configuration,use,failure,aftersales service,maintenance,training and other market supply services,and to establish a database of collected data and conduct data analysis.Results The proportion of domestic breast color three dimensional doppler ultrasound was significantly lower than that of imported breast color three dimensional doppler ultrasound,and the market share was less than half of imported equipment.Imported equipment was mainly deployed in tertiary and secondary medical institutions,and domestically produced equipment was mainly deployed in grassroots medical institutions such as township health centers and community service centers.Compared with the domestic and imported breast color three dimensional doppler ultrasound in terms of market supply and service,there was no obvious difference in the degree of equipment meeting the clinical demand,the frequency and accessibility of equipment failure,the satisfaction degree of equipment after-sales service and maintenance,and the satisfaction degree of equipment technical training.There was no significant difference in the improvement and innovation of equipment technology functions,improvement of aftersales service,quality improvement,and equipment safety protection in terms of equipment improvement requirements.The demand for imported equipment to improve the ease of operation of equipment was higher than that of domestic equipment.Conclusion Domestic breast color three dimensional doppler ultrasound has no significant difference with imported breast color three dimensional doppler ultrasound in meeting market demand and clinical diagnosis and treatment needs,but it is not balanced in brand positioning and geographical distribution.Domestic equipment is mainly in the mid-low market.The main products are mainly distributed in primary medical institutions.Therefore,we should increase support for excellent domestic equipment,guide the creation and promotion of national brands,and increase the market share of domestic brands,and overturn the status quo that high-end medical equipment depends the long-term import.which is of great significance to the development of domestic medical equipment industry and medical and health care.