| 适应市场经济塑造医院形象 |
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| 引用本文： | 母泽林,刘友军,何宗健. 适应市场经济塑造医院形象[J]. 解放军医院管理杂志, 2001, 8(2): 94-95 |
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| 作者姓名： | 母泽林 刘友军 何宗健 |
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| 作者单位： | 上海市第一人民医院,;上海市第一人民医院,;上海市第一人民医院, |
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| 摘 要： | 本就医院如何主动适应市场经济的新形势,努力设计和塑造医院良好形象,为病人提供令人满意的服务进行了较广泛、深入地探讨。首先阐述了医院形象的定义和特征;其次介绍了医院形象对医院的作用和影响;最后,重点阐述了如何维护和塑造医院形象。
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| 关 键 词： | 医院 市场 经济 |
| 文章编号： | 1008-9985(2001)02-0094-0095-02 |
| 修稿时间： | 2000-09-28 |
Adapting to Market Economyand Molding Hospital Image |
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| MU Ze-lin,LIU You-jun,HE Zong-jian. Adapting to Market Economyand Molding Hospital Image[J]. Hospital Administration Journal of Chinese People's Liberation Army, 2001, 8(2): 94-95 |
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| Authors: | MU Ze-lin LIU You-jun HE Zong-jian |
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| Abstract: | It is probed extensively into that the hospital how to establish its fine image ,to provide satisfying service to patients under a new environment of market economy in the article. First, hospital's image was defined and its characteristics were expounded. Secondly, the author illustrated how the hospital's image influencing with the hospital. Lastly, it was emphatically introduced how to establish fine hospital's image. |
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