| 上海市二、三级医院品牌现状及其影响因素分析 |
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| 引用本文： | 冯涛,沈蕾.上海市二、三级医院品牌现状及其影响因素分析[J].现代医院,2004,4(10):75-76. |
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| 作者姓名： | 冯涛 沈蕾 |
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| 作者单位： | 东华大学旭日工商管理学院,上海,200051 |
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| 摘 要： | 通过对上海市二、三级医院的调查 ,分析了上海市二、三级医院的品牌现状 ,并且从医院内部因素、外部因素、医院品牌历史沉积三方面对影响医院品牌的因素进行分析总结
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| 关 键 词： | 医院品牌 内部因素 外部因素 品牌历史沉积 |
ANALYZING CURRENT BRAND ACTUALITY OF GENERAL HOSPITALS OF LEVEL Ⅱ AND LEVEL Ⅲ OF SHANGHAI AND INFLUENCING FACTORS |
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| Feng Tao,Shen LeiAuthor's address School of Administration,Donghua University,Shanghai.ANALYZING CURRENT BRAND ACTUALITY OF GENERAL HOSPITALS OF LEVEL Ⅱ AND LEVEL Ⅲ OF SHANGHAI AND INFLUENCING FACTORS[J].Modern Hospital,2004,4(10):75-76. |
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| Authors: | Feng Tao Shen Lei[Author's address] School of Administration Donghua University Shanghai |
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| Institution: | Feng Tao,Shen Lei[Author's address] School of Administration,Donghua University,Shanghai,200051 |
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| Abstract: | Through the survey of general hospitals of levelⅡ and level Ⅲ of Shanghai, we analyze current brand actuality of them; furthermore we analyze and summarize the factors that affect hospital brand from three aspects such as internal factors, external factors and history accumulation of hospital brand. |
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| Keywords: | Hospital brand Internal factor External factor Historical accumulation of hospital brand |
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