现代医院组织形象塑造

未来医院的生存竞争不再是某一方面、某一层次的竞争，而是全方位、整体性的组织形象6寺竞争。如何塑造医院的良好形象已成为重要的课题。塑造医院形象最为重要的是在以下环节：树立“品牌经营”的管理理念；实现优质服务，形成各自的服务特色；利用现代营销手段成功实现医院组织形象的推广。使之得到社会公众的认可和支持。

The Integral Image-modeling of Modern Hospitals

The competitive advantage of existence for future hospitals is no longer in one aspect or on one level,but in the all-dimensional and integral competition.How to build the hospital's excellent image has been an important subject The writer thinks we should follow the important links while modeling the hospital's image:hold the brand marketing concept,practise superior quality service,create special serving characteristics,propagandize hospital's image modeling by means of modern marketing so as to gain public acknowledgement and support.