| 行为经济学视角下突发性公共卫生危机中公众健康决策分析 |
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| 引用本文： | 孔少楠,王健,孔明. 行为经济学视角下突发性公共卫生危机中公众健康决策分析[J]. 中国卫生经济, 2020, 39(5): 43-45 |
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| 作者姓名： | 孔少楠 王健 孔明 |
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| 作者单位： | 山东大学公共卫生学院国家卫生健康委员会卫生经济与政策研究重点实验室（山东大学）;武汉大学董辅礽经济发展研究院;南开大学金融学院 |
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| 基金项目： | 国家自然科学基金项目(71373146)。 |
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| 摘 要： | 结合2019年突发公共卫生事件,分析突发性公共卫生危机中信息传播特点,从行为经济学视角分析社会规范和情绪对公众健康决策的影响,并对危机发生时公众情绪引导和公开信息传播策略并进行探讨。
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| 关 键 词： | 突发性公共卫生危机 信息传播 公众健康决策 行为经济学 |
Analysis on the Public Health Decision of the Public Health Crisis under the Behavior Economics Perspective |
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| KONG Shao-nan,WANG Jian,KONG Ming. Analysis on the Public Health Decision of the Public Health Crisis under the Behavior Economics Perspective[J]. Chinese Health Economics, 2020, 39(5): 43-45 |
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| Authors: | KONG Shao-nan WANG Jian KONG Ming |
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| Affiliation: | (School of Public Health,Shandong University,NHC Key Laboratory of Health Economics and Policy Research(Shandong University),Jinan,250012,China) |
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| Abstract: | Based on the COVID-19 novel coronavirus pneumonia crisis, after analyzing the characteristics of information communication in public health crisis, it indicates the impact of social norms and emotions on residents’ health decision-making and presents some strategies to the governments on how to cope with paroxysmal public health crisis according to behavior economics. |
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| Keywords: | public health crisis information communication public health decision behavior economics |
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