公立医院现代品牌的创建研究

新医改提出了深化公立医院改革的要求,品牌建设即是其中重要一环。公立医院现代品牌由基础要素、个性要素、传播要素和外部关系要素构成,通过比较传统品牌与现代品牌创建路径的差异,指出公立医院现代品牌的创建应坚持公益性的原则,以基础要素为核心,以个性要素为补充,以传播要素为纽带,以建立和谐的外部关系为目标,形成各要素间的相互融合和良性互动。

Study on the Establishment of Modern Brand in Public Hospitals

New Medical Reform puts forward the demand of deepening reform in public hospitals and the brand establishment is one of the important links.Modern brand in public hospitals is composed of fundamental elements,personality factors,communication factors and external relationships.By comparing the differences in path creation between traditional brand and modern one,the writer suggests that the creation of modern brand in public hospitals should base on the principles of public welfare so that the mutual confl...