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A Randomized Controlled Trial of a Tailored Interactive Computer-Delivered Intervention to Promote Colorectal Cancer Screening: Sometimes More is Just the Same
Authors:Sally W. Vernon MA   PhD  Leona K. Bartholomew EdD   MPH  Amy McQueen PhD  Judy L. Bettencourt MPH  Anthony Greisinger PhD  Sharon P. Coan MS  David Lairson MA   PhD  Wenyaw Chan PhD  S. T. Hawley PhD   MPH  R. E. Myers PhD
Affiliation:1. Division of Health Promotion and Behavioral Sciences, University of Texas School of Public Health, 7000 Fannin Street, Suite 2560, Houston, TX, 77030, USA
2. Division of Health Behavior Research, School of Medicine, Washington University, St. Louis, MO, USA
3. Kelsey Research Foundation, Houston, TX, USA
4. Division of Management, Policy and Community Health, University of Texas School of Public Health, Houston, TX, USA
5. Division of Biostatistics, University of Texas School of Public Health, Houston, TX, USA
6. Division of General Medicine, University of Michigan and Ann Arbor VA Health Care System, Ann Arbor, MI, USA
7. Department of Medical Oncology, Division of Population Science, Thomas Jefferson University, Philadelphia, PA, USA
Abstract:

Background

There have been few studies of tailored interventions to promote colorectal cancer (CRC) screening.

Purpose

We conducted a randomized trial of a tailored, interactive intervention to increase CRC screening.

Methods

Patients 50–70 years completed a baseline survey, were randomized to one of three groups, and attended a wellness exam after being exposed to a tailored intervention about CRC screening (tailored group), a public web site about CRC screening (web site group), or no intervention (survey-only group). The primary outcome was completion of any recommended CRC screening by 6 months.

Results

There was no statistically significant difference in screening by 6 months: 30%, 31%, and 28% of the survey-only, web site, and tailored groups were screened. Exposure to the tailored intervention was associated with increased knowledge and CRC screening self-efficacy at 2 weeks and 6 months. Family history, prior screening, stage of change, and physician recommendation moderated the intervention effects.

Conclusions

A tailored intervention was not more effective at increasing screening than a public web site or only being surveyed.
Keywords:
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