粤北地区常住人群对医疗美容认知和需求及其影响因素的调查研究

目的 分析粤北地区常住人群对医疗美容认知和需求，分析其影响因素。方法 于2022 年6月-7月采用问卷调查形式对粤北地区常住人口医疗美容认知和需求情况进行调查。结果 粤北地区常 住人口中接受过医疗美容项目人群占比为25.85%（38/147）；未来5年有医疗美容计划人群占比为69.62% （55/79）；经二元Logistic回归分析发现，性别、学历、医疗美容经历及美容心理状况是医疗美容需求的 影响因素（ P ＜0.05）。结论 粤北地区常住人群对于医疗美容的接受度较高，消费观较为理智。

A Survey and Study on the Cognition and Demand for Medical Beauty Among Permanent Residents in Northern Guangdong and its Influencing Factors

Objective To analyze the cognition and demand for medical beauty among permanent residents in northern Guangdong, and analyze its influencing factors. Methods A questionnaire survey was conducted to investigate the awareness and demand for medical beauty among the permanent population in northern Guangdongfrom June to July 2022. Results Of 25.85% (38/147) of the permanent population in northern Guangdong had received medical beauty programs and 69.62% (55/79) of the population with medical beauty programs in the next five years. Binary Logistic regression analysis showed that gender, education, medical and cosmetic experience and cosmetic psychological status were the influencing factors of the demand for medical beauty ( P <0.05). Conclusion The permanent residents in northern Guangdong have a higher acceptance of medical beauty and a more rational consumption view.