| 如何把握传媒特点为医院发展服务 |
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| 引用本文： | 黄汇慧. 如何把握传媒特点为医院发展服务[J]. 现代医院, 2011, 11(9): 3-5. DOI: 10.3969/j.issn.1671-332X.2011.09.002 |
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| 作者姓名： | 黄汇慧 |
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| 作者单位： | 首都医科大学附属北京同仁医院,北京,100730 |
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| 摘 要： | 宣传工作作为医院管理的重要环节,担负着文化传播、品牌营销、健康教育三大职能。本文就当今媒体发生的重要变化,媒体在医院发展中的作用,以及医院与媒体良好互动的方式三方面,阐述如何把握传媒特点为医院发展服务。
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| 关 键 词： | 医院 传媒 宣传 |
HOW TO GRASP THE CHARACTERISTICS OF MEDIA TO ASSIST HOSPITAL DEVELOPMENT |
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| HUANG Huihui. HOW TO GRASP THE CHARACTERISTICS OF MEDIA TO ASSIST HOSPITAL DEVELOPMENT[J]. Modern Hospital, 2011, 11(9): 3-5. DOI: 10.3969/j.issn.1671-332X.2011.09.002 |
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| Authors: | HUANG Huihui |
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| Affiliation: | HUANG Huihui Beijing Tongren Hospital Affiliated to Capital Medical University,Beijing 100730 PRC |
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| Abstract: | Publicity as an important part of hospital management,responsible for cultural transmission,brand marketing and health education.This article describes how to grasp the characteristics of media to assist hospital development,by discussing nowadays the important changes occurred in media,the role of media in hospital development,and the interaction way between the hospital and the media. |
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| Keywords: | Hospital Media Publicity |
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