| 我国医药企业品牌经营现状分析 |
| |
| 引用本文： | 张静,马爱霞. 我国医药企业品牌经营现状分析[J]. 药学进展, 2004, 28(9): 430-432 |
| |
| 作者姓名： | 张静 马爱霞 |
| |
| 作者单位： | 中国药科大学国际医药商学院,江苏,南京,210009 |
| |
| 摘 要： | 品牌是企业战略的重要组成部分，是企业占领市场的强大武器。针对当前国际医药产业生产力已经处于过剩状态，围绕我国医药企业品牌经营的现状，对如何进行品牌经营做出了某些探讨。
|
| 关 键 词： | 医药市场 品牌经营 企业规模 体制改革 政府职能 品牌创新 企业形象 中国 |
| 文章编号： | 1001-5094(2004)01-0430-03 |
| 修稿时间： | 2004-05-21 |
Analysis of Brand Management in Chinese Pharmaceutical Enterprises |
| |
| ZHANG Jing,MA Ai-xia. Analysis of Brand Management in Chinese Pharmaceutical Enterprises[J]. Progress in Pharmaceutical Sciences, 2004, 28(9): 430-432 |
| |
| Authors: | ZHANG Jing MA Ai-xia |
| |
| Affiliation: | ZHANG Jing,MA Ai-xia* |
| |
| Abstract: | Brand is an important part of strategy and has great power to open up the market. Now international productivity has been in excessive condition, so our pharmaceutical enterprises must set up their own brands. The Problems and solutions to the current situation of brand management are brought forward in the paper. |
| |
| Keywords: | pharmaceutical market brand management problem and solution |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
