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| 中药开拓欧盟植物药市场的机会与威胁分析 | |
| 引用本文： | 陈巧,马爱霞. 中药开拓欧盟植物药市场的机会与威胁分析[J]. 中国药房, 2006, 17(7): 486-490 |
| 作者姓名： | 陈巧 马爱霞 |
| 作者单位： | 中国药科大学国际医药商学院,南京市,210009 |
| 摘 要： | 目的:帮助我国中药企业加深对欧盟植物药市场的了解,推动中药国际化。方法:在认识欧盟植物药市场的市场容量、细分市场、消费方式和发展趋势等的基础上,分析中药开拓欧盟植物药市场所面临的机会与威胁。结果与结论:中药开拓欧盟植物药市场,机会与威胁并存,但总的来说机会大于威胁。我国企业应加大对欧盟植物药市场的开拓力度。 |
| 关 键 词： | 中药 欧盟 植物药 市场 机会 威胁 |
| 文章编号： | 1001-0408(2006)07-0486-05 |
| 收稿时间： | 2006-01-06 |
| 修稿时间： | 2006-02-17 |
Opportunities and Challenges for the Expanding of Traditional Chinese Medicine in European Union Herbal Drug Market |
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| CHEN Qiao,MA Aixia. Opportunities and Challenges for the Expanding of Traditional Chinese Medicine in European Union Herbal Drug Market[J]. China Pharmacy, 2006, 17(7): 486-490 | |
| Authors: | CHEN Qiao MA Aixia |
| Affiliation: | International Business School, China Pharmaceutical University, Nanjing 210009, China |
| Abstract: | OBJECTIVE:To facilitate a better understanding of the European Union(EU)herbal drugs market for Chinese TCM enterprises and to promote the internationalization of Chinese traditional medicines.METHODS:The opportunities and challenges confronted by TCM enterprises in their expanding of their products in the EU herbal medicine market were analyzed based on the knowledge about market size,market segmentation,consumption patters and developmental tendencies of the EU herbal medicine market.RESULTS&CONCLUSIONS:There were both opportunities and challenges for the expanding of traditional Chinese medicines in the EU herbal medicine market,yet on the whole,the opportunities were more than the challenge.Chinese enterprises should strive to further expand the EU herbal medicine market. |
| Keywords: | Chinese traditional medicines European Union Herbal medicine Market Opportunities Challenges |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |