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| 利用微信公众平台提高中医院服务效益 | |
| 引用本文： | 麻云,徐爱军,赵坤元,蒋陆娟,刘雨,王丽萍. 利用微信公众平台提高中医院服务效益[J]. 中华医学图书情报杂志, 2017, 26(9): 72-76 |
| 作者姓名： | 麻云 徐爱军 赵坤元 蒋陆娟 刘雨 王丽萍 |
| 作者单位： | 南京中医药大学卫生经济管理学院,江苏 南京 210046,南京中医药大学卫生经济管理学院,江苏 南京 210046,昆山市人大常委会,江苏 苏州 215300,南京中医药大学卫生经济管理学院,江苏 南京 210046,南京中医药大学卫生经济管理学院,江苏 南京 210046,南京中医药大学卫生经济管理学院,江苏 南京 210046 |
| 基金项目： | 2016年度江苏省普通高校学术学位研究生科研创新计划项目“江苏省中医医疗服务价格调整的政策效应评估”（KYLX16_1143） |
| 摘 要： | 以100家中医院微信公众平台作为研究对象,利用“清博指数”大数据平台,从WCI值、文章数、阅读数、点赞数等不同影响维度,对典型中医院微信公众号进行数据挖掘和分析。并以广东省中医院和江苏省中医院为实例作进一步剖析,比较不同中医院在发文篇数、服务内容、发文时间等不同方面的区别,找出影响中医院微信平台服务效益的因素。最后从创新、定位、中医特色、重视程度、“新媒体+”思维等方面提出了加强微信公众平台的运营发展、提高服务效益的建议。 |
| 关 键 词： | 中医院 微信 公众平台 信息服务 |
| 收稿时间： | 2017-06-18 |
Improvement of information service in hospitals of traditional Chinese medicine by making use of public WeChat platform |
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| MA Yun,XU Ai-jun,ZHAO Kun-yuan,JIANG Lu-juan,LIU Yu and WANG Li-ping. Improvement of information service in hospitals of traditional Chinese medicine by making use of public WeChat platform[J]. Chinese Journal of Medical Library and Information Science, 2017, 26(9): 72-76 | |
| Authors: | MA Yun XU Ai-jun ZHAO Kun-yuan JIANG Lu-juan LIU Yu WANG Li-ping |
| Affiliation: | Nanjing University of Traditional Chinese Medicine Health Economics and Management School, Nanjing 210046, Jiangsu Province, China,Nanjing University of Traditional Chinese Medicine Health Economics and Management School, Nanjing 210046, Jiangsu Province, China,Sanding Committee of Kunshan Municipal People''s Congress, Suzhou 215300, Jiangsu Province, China,Nanjing University of Traditional Chinese Medicine Health Economics and Management School, Nanjing 210046, Jiangsu Province, China,Nanjing University of Traditional Chinese Medicine Health Economics and Management School, Nanjing 210046, Jiangsu Province, China and Nanjing University of Traditional Chinese Medicine Health Economics and Management School, Nanjing 210046, Jiangsu Province, China |
| Abstract: | The data of public WeChat public platform in 100 hospitals of traditional Chinese medicine were mined and analyzed by making use of the "Qingbo index" big data platform in terms of the WCI value, number of papers, number of readings, and number of praises. The factors influencing the information service of public WeChat platform in hospitals of traditional Chinese medicine were found by further analyzing and comparing the number of published papers, contents of information service, publication time of papers in such hospitals with Guangdong Provincial Hospital of Traditional Chinese Medicine and Jiangsu Provincial Hospital of Traditional Chinese Medicine as examples. Suggestions were put forward for strengthening the operation and development of public WeChat platform and improving its information service. |
| Keywords: | Hospital of traditional Chinese medicine Public platform Information service |
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