献血者献血心理需求分析及干预对策

目的：探讨献血者心理活动特点，采取合理干预措施以提高献血者招募成功率和重复献血者的比例率。方法通过随机发放调查问卷的方式收集献血者的心理活动数据，分析其心理特点及顾虑。结果在献血目的方面，首次献血者有62.73％以“功利心理”为主，重复献血者则有76.01％以“奉献心理”为主；在献血顾虑方面，首次献血者中以关注“献血安全”为主，占72.69％，重复献血者以关注“献血服务质量”为主，占77.91％。结论重视献血者心理需求和顾虑，两类献血者的献血心态有所差异，各有侧重，应针对不同类型的献血者采取不同的心理干预策略，满足他们的需求，消除其顾虑，可有效地提高献血者招募的成功率和重复献血者的比例率。

Analysis of Psychological Needs of Blood Donation and Intervention Measures for Blood Donors

Objective To investigate the characteristics of blood donors’psychological activity,take reasonable intervention measures to improve the success rate of blood donation recruitment and the ratio of repeated blood donation.Methods The data of blood donors’psychological activity was collected by distributing questionnaires randomly,and the psychological characteristics and worries were analysed.Results In terms of the blood donation purpose,there were 62.73% of the blood donors who donate blood for the first time and take the“utility psychological”as the principal thing.There were 76.01% of the blood donors who donate blood repeatedly and take the“dedication psychological”as the principal thing.In terms of wor-ries,there was 72.69% of the blood donors who donate blood for the first time and take the“safety of blood donation”as the principal thing.There was 77.91% of the blood donors who donate blood repeatedly and take the “service quality of blood donation”as the principal thing.Conclusion The success rate of blood donation recruitment and the ratio of repeated blood donation could be effectively improved by attaching importance to the psychological needs and worries of blood do-nors,by taking different psychological intervention measures strategies for different kinds of blood donors,and by meeting their needs and eliminating their worries.