佛山市民献血动机及献血行为影响因素调查分析

目的了解佛山市民献血动机及献血行为的主要影响因素,针对性制定招募策略。方法采取分层整群抽样法,抽取佛山市583例非献血者和554例献血者分别进行无偿献血影响因素的问卷调查。采用χ~2检验与Logistic回归等方法进行分析。结果献血人群特征为男性较多,年龄20~30岁,高中/中专学历,月收入1 000~3 000元;献血的主要动机是"奉献爱心和社会责任";献血行为受"奉献爱心和社会责任""给多次献血者颁发证书和勋章""害怕献血会感染疾病和影响健康""怕痛""献血地点交通不方便"等因素影响。结论激励措施、阻碍措施、心理因素、献血服务等因素都会影响市民献血,应针对不同人群,制订不同的招募策略。

Investigation and analysis on influencing factors of blood donation motivation and behavior in Foshan citizens

Objective To understand the motivation of blood donation and the main influencing factors of blood donation behav-ior to formulate a targeted recruitment strategy.Methods A stratified cluster sampling method was adopted to perform the ques-tionnaire investigation on the influencing factors of blood donation without payment in 583 non-donors and 554 blood donors of Fos-han City.The analysis was performed by using the chi square test and Logistic regression analysis method.Results The character-istics of blood donation population were more males,aged 20-<30 years old,high school or secondary education,monthly income in 1 000-<3 000 Yuan;the main motivation for donating blood was"devotion to love and social responsibility";the blood donation behavior was affected by the factors of"devotion to love and social responsibility","give repeated donors certificate and medal"fear of infectious disease and blood donation will affect health"fear of pain"and"blood donation site traffic inconvenience and other factors.Conclusion The factors of incentive measures,barriers measures,psychological factors,blood donation services,and so on will affect the citizens to donate blood.Different recruitment strategies should be developed for different crowds.