Communicating uncertainty - how Australian television reported H1N1 risk in 2009: a content analysis |
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| Authors: | Andrea S Fogarty Kate Holland Michelle Imison R Warwick Blood Simon Chapman Simon Holding |
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| Institution: | (1) School of Public Health, University of Sydney, Sydney, Australia;(2) Faculty of Arts & Design, University of Canberra, Canberra, Australia |
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| Abstract: | Background Health officials face particular challenges in communicating with the public about emerging infectious diseases of unknown
severity such as the 2009 H1N1(swine 'flu) pandemic (pH1N1). Statements intended to create awareness and convey the seriousness
of infectious disease threats can draw accusations of scare-mongering, while officials can be accused of complacency if such
statements are not made. In these communication contexts, news journalists, often reliant on official sources to understand
issues are pivotal in selecting and emphasising aspects of official discourse deemed sufficiently newsworthy to present to
the public. This paper presents a case-study of news communication regarding the emergence of pH1N1. |
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