妇幼卫生知识传播效果评价

为探讨妇幼健康教育的有效方法,以《生命知识》为主要内容,采用人际传播与大众传播相结合的方法,向目标妇女传播妇幼卫生知识。结果表明：目标妇女的卫生知识和卫生行为发生了明显变化,生育时间的选择、保护母亲、预防接种、母乳喂养、腹泻、咳嗽并发肺炎、儿童生长发育、家庭卫生8条信息掌握情况,分别由5．7％、31．4％、43．1％、33．9％、22.9％、60.3％、65．4％、63．7％上升到95．0％、95．2％、90．8％、82.0％、87．7％、97．2％、85.0％、92．6％。说明“人际传播为主,大众传播为辅”的传播策略是正确的,对提高妇幼卫生保健水平效果明显。

The appraise of maternal and children health knowledge propagation effect

To probe the effective method of MCH education,《Life knowledge》 is the major content, propagate MCH knowledge to object women by the method of people relation propagation combinated with the masses propagation. The resutls show that the health knowledge and behavior of object women have changed evidently, the choice of birth time, protecting mother, preventive vaccination, breast-feeding, diarrhoea, cough complicated pulmonitis, children growth and home health eight pieces informations have raised from 5. 7 % 、 31. 4%、43. 1 %、33. 9%、 22. 9%、 60. 3%、 65. 4% 、 63. 7 %,to 95. 0% 、 95. 2% 、 90. 8% 、 82. 0% 、 87. 7%、 97. 2%、 85. 0%、 92. 6%. It shows the propagative tactics of "people relation propagation is the major part, the masses propagation is the supplementary" was right, the effect to raise MCH level was evident.