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新时期医院经营管理的战略思考
引用本文:李景波. 新时期医院经营管理的战略思考[J]. 解放军医院管理杂志, 2006, 13(4): 332-333
作者姓名:李景波
作者单位:第三军医大学西南医院,重庆,400038
摘    要:
医院在激烈的市场竞争中求得生存和发展,是值得医院管理者认真研究和思考的问题。体会是,医院必须建立以市场为导向的经营战略,以质量为核心的品牌战略,以学科建设为重点的特色战略,以病人为中心的优质战略,才能形成自己独特的市场优势,不断增强医院的核心竞争能力,为医院的可持续发展创造条件。

关 键 词:医院管理  经营战略  思考
文章编号:1008-9985(2006)04-0332-02
收稿时间:2006-03-05
修稿时间:2006-03-05

Strategic Thought of Hospital Operational Managements in New Period
LI Jing-bo. Strategic Thought of Hospital Operational Managements in New Period[J]. Hospital Administration Journal of Chinese People's Liberation Army, 2006, 13(4): 332-333
Authors:LI Jing-bo
Abstract:
It is a problem worthy of hospital governors to study earnestly that how to obtain the survival and development in the drastic competition.Hospital should build up operational strategic directed by market,brand strategy with core of quality,characteristic strategy with the emphases of subject construction,high quality strategy of taking patients as center.Then it can form the inimitable market advantages of itself,enhance the competitive ability constantly,and create conditions for hospital to develop continuously.
Keywords:hospital management  operational strategy  thought
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