两种健康教育平面材料的效果评价

目的调查并评价健康教育平面材料的宣传效果,为今后改进设计制作提供依据。方法根据健康教育专家田本淳教授提供的健康教育媒体评价方法,对平面材料的8个指标进行调查,数据经统计分析后,得到对平面材料的评价依据。结果《母子平安》小折页和《母子健康合家幸福》宣传画的最后得分分别是67.20分和54.87分。结论两种健康宣传材料在信息传递和材料制作方面尚存在不足。今后在设计制作平面材料过程中,要注意信息的通俗性、简明性、生动性以及材质质量。

Effect Evaluation on Two Kinds of Plane Materials for Health Education

Objective To evaluate the effects of the plane materials for health education.Methods The method offered by Prof.Tian Benchun was used to evaluate two kinds of health education materials,including a leaflet on the safety of mother and baby and a poster on the health of mother and baby.Eight indexes were investigated and analyzed.Results The average evaluation score was 67.20 and 54.87 respectively for these two kinds of materials.Conclusions The deficiency exists in the information dissemination and the two-kind materials’ making.The popularity,simplicity,vividness and quality of the materials should be paid more attention to in the future.