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Commentary on Sims et al. (2014) and Langley et al. (2014): Mass media campaigns require adequate and sustained funding to change population health behaviours |
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| Authors: | Sarah Durkin Melanie Wakefield |
| Affiliation: | Centre for Behavioural Research in Cancer, Cancer Council Victoria, , Melbourne, Victoria, Australia |
| Abstract: | |
| Keywords: | Campaigns cessation duration funding health behavior change intensity mass media population impact risky alcohol use smoking |