药品临床宣传资料中存在的问题与思考

目的 :探讨药品临床宣传资料中存在的问题及其解决办法。方法 :随机抽取本院药库35份药品的临床宣传资料 ,分别与其生产企业提供的药品说明书进行对照分析 ,着重比较其适应证和用法用量。结果 :有8份 (22 86 % )药品临床宣传资料与药品说明书内容不符 ,主要表现为扩大适应证、用法用量不一致。结论 :应从根本上提高企业和促销人员自身的科技含量和综合素质 ,药品监管部门应对药品上市后的营销行为给予一定的法律制约。

Problems in Publicity Materials of Drugs

OBJECTIVE:To investigate the problems in the publicity materials of drugs and to discuss the solutions to these problems.METHODS:35copies of publicity materials were randomly chosen from our hospital's pharmacy and were compared with the drug instructions provided by the same manufacturers.Indication,dosage and administration were the main items compared.RESULTS:Inconsistency was found in8out of35copies(22.86%),which was manifested in three aspects:widening of indications,increase in dosages,and inconsistency in administration.CONCLUSIONS:It is suggested that the technology of manufacturers and the comprehensive quality of salesmen should be improved basically.Furthermore,the suˉpervisory administration should establish the law to limit drug promotion sales.