科技期刊跨媒体融合发展模式——以《建筑学报》为例

目的 在媒体融合的背景下科技期刊发展存在问题,需要探讨科技期刊的发展模式。方法 采取个案研究的方式,分析和总结科技期刊的发展策略。结果 科技期刊应该进行跨媒体融合,进行市场化的运作,明确科技期刊的市场定位,重视期刊的出版与经营,全面提升科技期刊的核心竞争力。结论 跨媒体融合发展是提升科技期刊竞争力的有效模式,也是未来科技期刊的发展趋势。

Crossmedia convergence developmentmodel of Scientific journals:taking Architectural Journal as an exam ple

[Purpose] There are some problems in the development of scientific journals.It is necessary to explore the development mode of the scientific journals under the background of media convergence.[Methodology] This paper adopts amethod of case study to analyze the development strategy of scientific journals.[Findings]The scientific journals should enhance the core competitiveness by cross-media integration,market-oriented operation,market positioning,and pay more attention to publishing and management.[Conclusions] The cross-media integration is the effectivemode to enhance the competitiveness of scientific journals,but also the development trend of scientific journals in the future.