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| 我国OTC市场的现状分析 | |
| 引用本文： | 王俭保,张智若. 我国OTC市场的现状分析[J]. 中国药事, 2001, 15(2): 103-105 |
| 作者姓名： | 王俭保 张智若 |
| 作者单位： | 1. 上海交通大学管理学院 200030 2. 苏州统华药品有限公司 |
| 摘 要： | 世界OTC市场发展迅速，呈现不断上升的趋势；在我国OTC市场还是一个新兴、有街开发的市场。OTC市场的状况、特征及其存在的机遇和挑战都是我国医药企业需要认真思考和研究的课题。 |
| 关 键 词： | 非处方药 中国 OTC市场 医药企业 市场份额 |
Discussion on the OTC DrugMarkets in China |
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| Wang Jianbao,Zhang Zhiruo. Discussion on the OTC DrugMarkets in China[J]. Chinese Pharmaceutical Affairs, 2001, 15(2): 103-105 | |
| Authors: | Wang Jianbao Zhang Zhiruo |
| Affiliation: | Wang Jianbao and Zhang Zhiruo 1 |
| Abstract: | The world OTC market develops rapidly and takes on a tendency to continuously go up. OTC market in China is a new market needed to develop. Conditions,chances, challenge in the market and its nature are issues which needs pharmaceutical enterprises to seriously consider and study. |
| Keywords: | OTC chance challenge |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |