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加强医院宣传工作以塑造医院良好形象
引用本文:夏鹏程. 加强医院宣传工作以塑造医院良好形象[J]. 安徽卫生职业技术学院学报, 2013, 12(4): 4-5
作者姓名:夏鹏程
作者单位:夏鹏程 (安徽省第二人民医院,合肥,230041);
摘    要:
医院在公众中的良好形象不仅是一所医院优秀的内涵的反映,同时也是医院市场竞争力的体现。面对竞争激烈的医疗市场。塑造医院的良好形象对医院来说越来越重要。加强医院宣传工作,充分展示医院的内涵和品牌,有利于医院形象的塑造。

关 键 词:医院宣传  医院形象

Strengthen The Hospital Propaganda Work And Create A Good Public Image
Affiliation:Anhui No.2 provincial people 's hospitaLHefei 230041,Anhui XIA Peng-eheng
Abstract:
What is deeply reflected in the well-accepted public image of a hospital is its fine cultural connota- tion. At the same time, it is also a symbol of strong market competition ability. Facing the fiercely competitive and complex medical market, hospitals know it is more and more important to create a good public image. To hospital ad- ministrators, it's an inevitable issue that strengthening the hospital propaganda work and demonstrate connotation and connotation adequately,Is beneficial for the buildun of hospital image.
Keywords:Hospital propaganda  Hospital image
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