基于互联网药品零售的优势与问题分析

目的 揭示网上购药的消费心理和用药误区,并提出可行性建议.方法 通过访问多家网上药店,与传统购药行为比较,总结归纳出网上药品使用的新特点.结果 网上药店改变了公众谨慎的药品消费习惯,存在用药风险和用药误区.结论 我国网上药品交易市场潜力巨大,售药网站鱼龙混杂,应采取疏堵结合、监管与引导并重的策略,借助互联网优势让正确的医药信息成为网络主导.

The Advantages and Problems of Internet Drug Retailing

Objective This article aims at revealing online consumer psychology and medication misunderstanding,raising some feasible suggestions.Methods By visiting different internet drugstores and summarized the new characteristics about online drug purchase by comparing with the traditional purchasing behavior.Results Online durg purchase change consumers’ discreet consumption habits,and exist risk and misunderstanding as well.Conclusion There is a huge potentiality about online drug market in China with good and bad.It must be a strategy to make the combination of sparse block approach,pay equal attention to supervision and guide.By means of the internet advantage,the proper medicine information will dominate the internet.